Book & Event Promoter and Marketing Agent

For: Development Your Emotional Intelligence (2023)

Role Summary

The Book and Event Promoter and Marketing Agent is responsible for driving awareness, engagement, and sales of Development Your Emotional Intelligence, while promoting related workshops, coaching programs, and events focused on emotional intelligence (EI).

This role centers on communicating the importance of self-awareness, emotional regulation, empathy, motivation, and social skills, helping individuals and professionals improve their personal and professional lives.

The ideal candidate is creative, emotionally intelligent, and passionate about personal development, leadership, and human behavior.

What Success Looks Like

Success in this role is demonstrated by:

  • Increased book sales and consistent audience growth
  • High attendance and engagement in EI workshops and programs
  • Strong brand presence in personal and professional development spaces
  • Creation of impactful, relatable content that resonates with diverse audiences
  • Growth of a community focused on emotional intelligence and self-improvement
  • Ability to convert leads into paying clients, participants, and long-term followers

Success means turning awareness of emotional intelligence into real-life application and measurable transformation.

How This Role Fits Into the Organization

This role plays a key part in the organization by:

  • Acting as the connection between the message and the audience
  • Supporting growth in:
    • Book distribution
    • Corporate training programs
    • Coaching and mentorship services
  • Positioning the organization as a leader in emotional intelligence and personal development
  • Contributing directly to revenue growth, client acquisition, and brand expansion

This role helps scale the mission of building emotionally intelligent individuals, teams, and communities.

Responsibilities

  • Develop and execute marketing campaigns to promote the book and EI-related events
  • Create and manage content across platforms (social media, email, blogs, videos) focused on emotional intelligence topics
  • Identify and engage with target audiences, including professionals, leaders, students, and organizations
  • Plan, coordinate, and promote:
    • Workshops
    • Webinars
    • Corporate training sessions
    • Speaking engagements
  • Build partnerships with corporate clients, educational institutions, and personal development communities
  • Design and manage lead generation and sales funnels
  • Write compelling, clear, and engaging marketing copy aligned with EI principles
  • Monitor and analyze campaign performance and optimize for better results
  • Support brand consistency in messaging, tone, and positioning
  • Gather and share testimonials, case studies, and success stories
  • Represent the brand with professionalism, empathy, and strong interpersonal skills

Qualifications

Skills

  • Excellent verbal and written communication skills
  • Strong understanding of marketing, branding, and audience engagement
  • Ability to create emotionally resonant and educational content
  • Strong interpersonal skills with high emotional intelligence
  • Organizational and project management skills
  • Analytical ability to track, interpret, and improve performance metrics

Education

  • Diploma or degree in:
    • Marketing
    • Communications
    • Business
    • Psychology or Human Behavior (advantageous but not required)

Experience

  • Experience in:
    • Marketing, promotions, or sales
    • Event planning or coordination
    • Digital marketing tools and platforms
  • Experience in training, coaching, HR, or personal development environments is advantageous

Certifications (Optional but Beneficial)

  • Emotional Intelligence (EI) Certification
  • Digital Marketing Certifications
  • Coaching or Leadership Development Training

Ideal Candidate Attributes

  • Passionate about emotional intelligence and human development
  • Strong self-awareness and empathy
  • Results-driven with a proactive mindset
  • Creative and adaptable communicator
  • High level of professionalism and emotional maturity

Closing Insight

This role goes beyond marketing—it is about empowering individuals to understand themselves and others more deeply.

You are not just promoting a book—you are helping people build better relationships, make better decisions, and lead more meaningful lives.

E-mail me at info@emotional-intelligence.co.za to apply for the Book, Event Promotor and Marketing Agent Job.